Just about any task seems easier to do than it actually is. This is especially true for creating content. For some reason, writing just seems easy. It takes very little technical skill to write. Publishing, however, is a different story. And that’s where a lot of companies looking to transform the boardroom into a newsroom get tripped up. For better or for worse, content creation requires at least as much diligence, quality control, creativity, and execution as any project a company could undertake.
“Unlocking worker knowledge and creativity has been on the minds of executives for some time now, and some are taking a cue from techsavvy Gen Y and millennials, who grew up with the Internet and social sites including Facebook, Twitter, and YouTube. These 'digital natives' routinely use collaborative sites and apps to share information, get news, and decide what products to buy. While many companies are aware of these tools, relatively few have embraced them internally.”
- pwc, Harnessing the power of crowdsourcing [PDF]