Although we aren’t quite ready to say goodbye to summer yet, eCommerce retailers have had December 2nd 2013, aka Cyber Monday, firmly circled on their calendars for months. E-retailers are feverishly working to implement the optimal digital strategy that will see them sell record breaking inventory this year. But when your business goals are the same as your competitors', how can you get an edge?
That edge comes from optimizing your site’s product and category pages. There are many small changes you can make as part of your seasonal digital strategy that add up to higher ranking and improved conversion rates.