Duplicate Content Is Hurting Your SEO Ranking; Here's How to Fix It.

Posted by EnableVue Staff on Jun 12, 2018 6:11:57 PM

 

There's no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it? New research behind content marketing reveals just how vital it is:

  • Increases Conversion Rates by Nearly Six Times. The average conversion rate for sites without a content strategy is 0.5%, while those with a content marketing plan convert at a rate of 2.9%
  • Costs Less. Content marketing costs 62% less than traditional forms of marketing.
  • Yields More. In fact, it'll generate around three times the leads that traditional marketing does.
  • Builds a Relationship With Your Audience. Over 70% of consumers would rather get to know a company based on their content than an ad.

Not surprisingly, three-quarters of eCommerce retailers boosted the content marketing budget in 2016, and yet only 30% of them have a consistent strategy for developing this content. It doesn't take a rocket scientist to extrapolate the big story here — content marketing matters, and many aren't doing it right.

Let's look at one of the most common ways eCommerce retailers are missing out when it comes to content.

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