Best Practices of Data Cleansing and Enrichment for Marketing Strategy

Posted by EnableVue Staff on Apr 6, 2018 12:23:36 PM

 

 

Is Your Data Dirty?

Don't look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You're not alone, though. One recent study concluded that at least 25% of the average B2B database is "dirty." On one level, data decay is inevitable. In fact, 20% of all street addresses and 18% of telephone numbers change in a given year, while anywhere from 25% to 33% of your email addresses will be outdated within the same period. Over the next hour, 58 different business addresses will change, 11 companies will switch names and 41 new businesses will hit the market.

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SEO Best Practices For Out-of-stock Product Pages

Posted by tom on Feb 4, 2015 10:24:23 AM

For companies that sell physical products online, SEO isn’t just nice to have--it’s essential to the success of their business. But online retailers of all sizes face the same problem: What do you do with a product page when that product is no longer available? According to Matt Cutts, the head of Google’s Webspam team, the answer depends on a few factors, including the number of product pages, your company resources, and the nature of your business.

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The 4 Stages of Curated Content Growth

Posted by tom on Dec 22, 2014 1:20:45 PM


Content curation is a vital component of almost every content marketing strategy. Out of the ceaseless stream of media, effective content curators select the best, most relevant content for their audience. However, the process does not end there.

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The Only Way to Stay on Google's Good Side after the Google Panda 4.0 Update

Posted by tom on Jun 9, 2014 4:11:46 PM

Do thoughts of Google search algorithm updates keep you up at night? If so, you’re doing something wrong.

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5 Must-Dos for Your Cyber Monday Digital Strategy

Posted by tom on Sep 18, 2013 1:30:53 PM


Although we aren’t quite ready to say goodbye to summer yet, eCommerce retailers have had December 2nd 2013, aka Cyber Monday, firmly circled on their calendars for months. E-retailers are feverishly working to implement the optimal digital strategy that will see them sell record breaking inventory this year. But when your business goals are the same as your competitors', how can you get an edge?

That edge comes from optimizing your site’s product and category pages. There are many small changes you can make as part of your seasonal digital strategy that add up to higher ranking and improved conversion rates.

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