“When it comes to an interactive network such as the Internet, the definition of ‘content’ becomes very wide. … the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate. … Opportunities are remarkable, and many companies are laying plans to create content for the Internet.”
- Bill Gates, from his 1996 essay, “Content is King”
It’s hard to believe that Bill Gates wrote those words nearly 20 years ago. In the same essay, the tech visionary also predicted the fall of many print magazines (see Newsweek, Spin, Gourmet) and the simultaneous success of many new online publications (see Buzzfeed, Gawker, Politico). With Amazon CEO Jeff Bezos purchasing the Washington Post and Buzzfeed indicating a profitable business model after only four years in business, the creative destruction that Gates predicted is now well under way. The good news is that the lion’s share of the destruction seems to be behind us, and we are now in the throes of a period of robust creativity. And yet it’s not simply content that is king. It’s quality.