Just about any task seems easier to do than it actually is. This is especially true for creating content. For some reason, writing just seems easy. It takes very little technical skill to write. Publishing, however, is a different story. And that’s where a lot of companies looking to transform the boardroom into a newsroom get tripped up. For better or for worse, content creation requires at least as much diligence, quality control, creativity, and execution as any project a company could undertake.