How to Write Creative Category Page Descriptions that Boost your SEO

Posted by EnableVue Staff on May 23, 2018 6:32:54 PM


INTRODUCTION:

You're likely already utilizing product descriptions to drive traffic to your site and turn window shoppers into buyers. But there's another critical bit of content that's quickly becoming essential in the world of eCommerce — the category page description. Category descriptions add more original content to the page while improving your rank on search engines, and they tell your shoppers useful information about your brand.

Most importantly, category descriptions inject themselves into the midway point of the conversion funnel; an on-point category description can move customers closer to a product page, while a poor one can increase bounce rates.

Need some more help to optimize your eCommerce website?

Check out these "How-To" posts from the EnableVue's blog:

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5 Tips for Writing Product Descriptions that Convert

Posted by EnableVue Staff on Apr 19, 2018 6:39:32 PM

 
 
Product descriptions — those little paragraphs and bullet lists that tell your customers about a product — are incredibly important. How important?
Consider this: eCommerce giant Overstock.com saw an organic traffic increase of 84% when they hired writers for Product Descriptions Writing and to fill their product pages with great content. Moreover, 87% of customers say product descriptions are very important or extremely important in their decision to buy. In fact, for product categories like clothing and grocery items, product descriptions ranked second to price in terms of buying influence. Millennials are particularly fond of great product content: they're 40% more likely than other adults to rank product descriptions as extremely important in their purchasing decisions.
Obviously, having more original content on your site differentiates you from competitors and boosts your rankings on search engines as well. It's clear, then, that product descriptions matter. So, the question is, how do you write ones that will turn your casual browsers into buyers? Here's EnableVue's 5-step process to get you started:
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