Product descriptions — those little paragraphs and bullet lists that tell your customers about a product — are incredibly important. How important?
Consider this: eCommerce giant Overstock.com saw an organic traffic increase of 84% when they hired writers for Product Descriptions Writing and to fill their product pages with great content. Moreover, 87% of customers say product descriptions are very important or extremely important in their decision to buy. In fact, for product categories like clothing and grocery items, product descriptions ranked second to price in terms of buying influence. Millennials are particularly fond of great product content: they're 40% more likely than other adults to rank product descriptions as extremely important in their purchasing decisions.
Obviously, having more original content on your site differentiates you from competitors and boosts your rankings on search engines as well. It's clear, then, that product descriptions matter. So, the question is, how do you write ones that will turn your casual browsers into buyers? Here's EnableVue's 5-step process to get you started: