Duplicate Content Is Hurting Your SEO Ranking; Here's How to Fix It.

Posted by EnableVue Staff on Jun 12, 2018 6:11:57 PM

 

There's no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it? New research behind content marketing reveals just how vital it is:

  • Increases Conversion Rates by Nearly Six Times. The average conversion rate for sites without a content strategy is 0.5%, while those with a content marketing plan convert at a rate of 2.9%
  • Costs Less. Content marketing costs 62% less than traditional forms of marketing.
  • Yields More. In fact, it'll generate around three times the leads that traditional marketing does.
  • Builds a Relationship With Your Audience. Over 70% of consumers would rather get to know a company based on their content than an ad.

Not surprisingly, three-quarters of eCommerce retailers boosted the content marketing budget in 2016, and yet only 30% of them have a consistent strategy for developing this content. It doesn't take a rocket scientist to extrapolate the big story here — content marketing matters, and many aren't doing it right.

Let's look at one of the most common ways eCommerce retailers are missing out when it comes to content.

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5 Tips for Writing Product Descriptions that Convert

Posted by EnableVue Staff on Apr 19, 2018 6:39:32 PM

 
 
Product descriptions — those little paragraphs and bullet lists that tell your customers about a product — are incredibly important. How important?
Consider this: eCommerce giant Overstock.com saw an organic traffic increase of 84% when they hired writers for Product Descriptions Writing and to fill their product pages with great content. Moreover, 87% of customers say product descriptions are very important or extremely important in their decision to buy. In fact, for product categories like clothing and grocery items, product descriptions ranked second to price in terms of buying influence. Millennials are particularly fond of great product content: they're 40% more likely than other adults to rank product descriptions as extremely important in their purchasing decisions.
Obviously, having more original content on your site differentiates you from competitors and boosts your rankings on search engines as well. It's clear, then, that product descriptions matter. So, the question is, how do you write ones that will turn your casual browsers into buyers? Here's EnableVue's 5-step process to get you started:
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Best Practices of Data Cleansing and Enrichment for Marketing Strategy

Posted by EnableVue Staff on Apr 6, 2018 12:23:36 PM

 

 

Is Your Data Dirty?

Don't look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You're not alone, though. One recent study concluded that at least 25% of the average B2B database is "dirty." On one level, data decay is inevitable. In fact, 20% of all street addresses and 18% of telephone numbers change in a given year, while anywhere from 25% to 33% of your email addresses will be outdated within the same period. Over the next hour, 58 different business addresses will change, 11 companies will switch names and 41 new businesses will hit the market.

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