You're likely already utilizing product descriptions to drive traffic to your site and turn window shoppers into buyers. But there's another critical bit of content that's quickly becoming essential in the world of eCommerce — the category page description. Category descriptions add more original content to the page while improving your rank on search engines, and they tell your shoppers useful information about your brand.
Most importantly, category descriptions inject themselves into the midway point of the conversion funnel; an on-point category description can move customers closer to a product page, while a poor one can increase bounce rates.
Need some more help to optimize your eCommerce website?
Check out these "How-To" posts from the EnableVue's blog: