Duplicate Content Is Hurting Your SEO Ranking; Here's How to Fix It.

Posted by EnableVue Staff on Jun 12, 2018 6:11:57 PM

 

There's no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it? New research behind content marketing reveals just how vital it is:

  • Increases Conversion Rates by Nearly Six Times. The average conversion rate for sites without a content strategy is 0.5%, while those with a content marketing plan convert at a rate of 2.9%
  • Costs Less. Content marketing costs 62% less than traditional forms of marketing.
  • Yields More. In fact, it'll generate around three times the leads that traditional marketing does.
  • Builds a Relationship With Your Audience. Over 70% of consumers would rather get to know a company based on their content than an ad.

Not surprisingly, three-quarters of eCommerce retailers boosted the content marketing budget in 2016, and yet only 30% of them have a consistent strategy for developing this content. It doesn't take a rocket scientist to extrapolate the big story here — content marketing matters, and many aren't doing it right.

Let's look at one of the most common ways eCommerce retailers are missing out when it comes to content.

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B2B Content Marketing Creation: What Google Knows

Posted by EnableVue Staff on Mar 13, 2017 12:27:13 PM

Capturing the attention of potential customers (and keeping it) is an ongoing challenge for B2B marketers. With 88% of B2B marketers using content marketing these days, we see more content than ever. Which means, it is exponentially becoming harder and harder to beat that kind of competition. To stay competitive and win the eyes of your potentials, you should know what you are doing.

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Why You Need To Write Down Your Content Strategy

Posted by tom on Feb 26, 2015 11:45:03 AM

Walking in a straight line is easy for most people. But have you ever tried it blindfolded?

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