Duplicate Content Is Hurting Your SEO Ranking; Here's How to Fix It.

Posted by EnableVue Staff on Jun 12, 2018 6:11:57 PM


There's no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it? New research behind content marketing reveals just how vital it is:

  • Increases Conversion Rates by Nearly Six Times. The average conversion rate for sites without a content strategy is 0.5%, while those with a content marketing plan convert at a rate of 2.9%
  • Costs Less. Content marketing costs 62% less than traditional forms of marketing.
  • Yields More. In fact, it'll generate around three times the leads that traditional marketing does.
  • Builds a Relationship With Your Audience. Over 70% of consumers would rather get to know a company based on their content than an ad.

Not surprisingly, three-quarters of eCommerce retailers boosted the content marketing budget in 2016, and yet only 30% of them have a consistent strategy for developing this content. It doesn't take a rocket scientist to extrapolate the big story here — content marketing matters, and many aren't doing it right.

Let's look at one of the most common ways eCommerce retailers are missing out when it comes to content.


How to Write Creative Category Page Descriptions that Boost your SEO

Posted by EnableVue Staff on May 23, 2018 6:32:54 PM


You're likely already utilizing product descriptions to drive traffic to your site and turn window shoppers into buyers. But there's another critical bit of content that's quickly becoming essential in the world of eCommerce — the category page description. Category descriptions add more original content to the page while improving your rank on search engines, and they tell your shoppers useful information about your brand.

Most importantly, category descriptions inject themselves into the midway point of the conversion funnel; an on-point category description can move customers closer to a product page, while a poor one can increase bounce rates.

Need some more help to optimize your eCommerce website?

Check out these "How-To" posts from the EnableVue's blog:


Measure the Three Rs of Content Marketing

Posted by EnableVue Staff on May 8, 2015 11:49:00 PM

If you Google “The three Rs of content marketing,” you’ll get a long list of results. The most common Rs are borrowed from that old familiar public awareness campaign to keep our planet healthy: reduce, reuse, recycle. These three words can be boiled down to a very common but very important concept: repurposing content. By all means, repurpose your content for different platforms and segments of your target market. But here we present to you
the three Rs of content marketing that you must observe and measure to the best of your abilities as your business publishes relevant content. If you follow these metrics, you can see what is working and what isn’t--and adjust your content strategy accordingly.


What Is Information Architecture, and Why Does It Matter?

Posted by tom on Mar 31, 2015 7:16:08 PM

If your business sells products online, you likely--and rightly--see your website as a sales tool. However, it’s not as likely that you have a nuts-and-bolts understanding of the many overlapping systems that--when optimized--make your website as fine a sales tool as it can be.