Capturing the attention of potential customers (and keeping it) is an ongoing challenge for B2B marketers. With 88% of B2B marketers using content marketing these days, we see more content than ever. Which means, it is exponentially becoming harder and harder to beat that kind of competition. To stay competitive and win the eyes of your potentials, you should know what you are doing.
For companies that sell physical products online, SEO isn’t just nice to have--it’s essential to the success of their business. But online retailers of all sizes face the same problem: What do you do with a product page when that product is no longer available? According to Matt Cutts, the head of Google’s Webspam team, the answer depends on a few factors, including the number of product pages, your company resources, and the nature of your business.
Content curation is a vital component of almost every content marketing strategy. Out of the ceaseless stream of media, effective content curators select the best, most relevant content for their audience. However, the process does not end there.
At some point, every marketer must ask, “Why do we even need content, anyway?” (This question typically arises when waiting for content from a bad vendor, or observing the sub-par quality of that content.)
So much of content marketing really comes down to making a plan and sticking to it. Auditing your content is no different. It’s not a one-off project; it’s a vital piece of your content optimization cycle.
In today’s content-saturated Internet landscape, it can be very difficult to deliver unique and compelling content to the web. Yet content optimization remains extremely important to ensure that it will attract attention to your brand and visitors to your website. If you are currently struggling with the content optimization process, it might help to reacquaint yourself and your team with the five simple steps of the cycle. A tweak here or there may be all that is necessary to take your content to the next level.
Crafting the perfect blog post can be a daunting challenge, even for seasoned writers. In fact, the idea of a “perfect” blog post is an ideal that can do more harm than good when it comes to producing high-quality content on a consistent basis. But once you can get in a positive mindset and carve out the time to actually sit down and write, it helps to know the parts that the modern blog post is made of.
Do thoughts of Google search algorithm updates keep you up at night? If so, you’re doing something wrong.
The purpose of every landing page is the same as any door-to-door evangelist: To make conversions.
When a person gets to your company’s landing page--whether it’s via search, social, or an email--the clock begins ticking. You have a limited amount of time to explain two things: