There's no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it?
- Increases Conversion Rates by Nearly Six Times. The average conversion rate for sites without a content strategy is 0.5%, while those with a content marketing plan convert at a rate of 2.9%
- Builds a Relationship With Your Audience. Over 70% of consumers would rather get to know a company based on their content than an ad.
Not surprisingly, three-quarters of eCommerce retailers boosted the content marketing budget in 2016, and yet only 30% of them have a consistent strategy for developing this content. It doesn't take a rocket scientist to extrapolate the big story here — content marketing matters, and many aren't doing it right.
Let's look at one of the most common ways eCommerce retailers are missing out when it comes to content.