Duplicate Content Is Hurting Your SEO Ranking; Here's How to Fix It.

Posted by EnableVue Staff on Jun 12, 2018 6:11:57 PM


There's no underestimating the power of content when it comes to driving your eCommerce sales. Just how important is it? New research behind content marketing reveals just how vital it is:

  • Increases Conversion Rates by Nearly Six Times. The average conversion rate for sites without a content strategy is 0.5%, while those with a content marketing plan convert at a rate of 2.9%
  • Costs Less. Content marketing costs 62% less than traditional forms of marketing.
  • Yields More. In fact, it'll generate around three times the leads that traditional marketing does.
  • Builds a Relationship With Your Audience. Over 70% of consumers would rather get to know a company based on their content than an ad.

Not surprisingly, three-quarters of eCommerce retailers boosted the content marketing budget in 2016, and yet only 30% of them have a consistent strategy for developing this content. It doesn't take a rocket scientist to extrapolate the big story here — content marketing matters, and many aren't doing it right.

Let's look at one of the most common ways eCommerce retailers are missing out when it comes to content.


How to Write Creative Category Page Descriptions that Boost your SEO

Posted by EnableVue Staff on May 23, 2018 6:32:54 PM


You're likely already utilizing product descriptions to drive traffic to your site and turn window shoppers into buyers. But there's another critical bit of content that's quickly becoming essential in the world of eCommerce — the category page description. Category descriptions add more original content to the page while improving your rank on search engines, and they tell your shoppers useful information about your brand.

Most importantly, category descriptions inject themselves into the midway point of the conversion funnel; an on-point category description can move customers closer to a product page, while a poor one can increase bounce rates.

Need some more help to optimize your eCommerce website?

Check out these "How-To" posts from the EnableVue's blog:


5 Tips for Writing Product Descriptions that Convert

Posted by EnableVue Staff on Apr 19, 2018 6:39:32 PM

Product descriptions — those little paragraphs and bullet lists that tell your customers about a product — are incredibly important. How important?
Consider this: eCommerce giant Overstock.com saw an organic traffic increase of 84% when they hired writers for Product Descriptions Writing and to fill their product pages with great content. Moreover, 87% of customers say product descriptions are very important or extremely important in their decision to buy. In fact, for product categories like clothing and grocery items, product descriptions ranked second to price in terms of buying influence. Millennials are particularly fond of great product content: they're 40% more likely than other adults to rank product descriptions as extremely important in their purchasing decisions.
Obviously, having more original content on your site differentiates you from competitors and boosts your rankings on search engines as well. It's clear, then, that product descriptions matter. So, the question is, how do you write ones that will turn your casual browsers into buyers? Here's EnableVue's 5-step process to get you started:

Best Practices of Data Cleansing and Enrichment for Marketing Strategy

Posted by EnableVue Staff on Apr 6, 2018 12:23:36 PM



Is Your Data Dirty?

Don't look now, but your data may be dirty. And that dirty data could be costing your business thousands of dollars. You're not alone, though. One recent study concluded that at least 25% of the average B2B database is "dirty." On one level, data decay is inevitable. In fact, 20% of all street addresses and 18% of telephone numbers change in a given year, while anywhere from 25% to 33% of your email addresses will be outdated within the same period. Over the next hour, 58 different business addresses will change, 11 companies will switch names and 41 new businesses will hit the market.


B2B Content Marketing Creation: What Google Knows

Posted by EnableVue Staff on Mar 13, 2017 12:27:13 PM

Capturing the attention of potential customers (and keeping it) is an ongoing challenge for B2B marketers. With 88% of B2B marketers using content marketing these days, we see more content than ever. Which means, it is exponentially becoming harder and harder to beat that kind of competition. To stay competitive and win the eyes of your potentials, you should know what you are doing.


The Importance of Accurate SKU Data and Unique Product Content

Posted by EnableVue Staff on Oct 20, 2015 1:50:00 PM

If you’re an online retailer there’s nothing more important to your future sales than making sure the data you’re presenting to consumers is both accurate and insightful. Without accurate SKU data and unique product content designed to assist your customer in the decision to buy, their online experience could be falling flat.

Shoppers want to shop before they buy

That’s because savvy Internet shoppers want to be able to navigate your site and obtain all the information needed to make their purchasing decision. When your customers face a less than stellar browsing experience, the frustration they feel can lead them away from your brand or site and on to the nearest competitor. 


Making Cents of the Social Media Bubble & Big Data

Posted by EnableVue Staff on Jul 22, 2015 7:05:52 AM

Since social media’s inception naysayers have been ringing its death knell. The problem is – for every Luddite ready to call it done, there were a million more people waiting to sign-up, which meant their end-of-days prognostications never proved out.

However, now with the recent downturn in social media stocks (read the article), investors made leery by memories of the dot-com pop appear to be worried that social sites are headed for a redo of 15 years ago with a bubble big enough to take out heavy hitters like Facebook, Twitter, and even the ever shelf-stable, LinkedIn.


Measure the Three Rs of Content Marketing

Posted by EnableVue Staff on May 8, 2015 11:49:00 PM

If you Google “The three Rs of content marketing,” you’ll get a long list of results. The most common Rs are borrowed from that old familiar public awareness campaign to keep our planet healthy: reduce, reuse, recycle. These three words can be boiled down to a very common but very important concept: repurposing content. By all means, repurpose your content for different platforms and segments of your target market. But here we present to you
the three Rs of content marketing that you must observe and measure to the best of your abilities as your business publishes relevant content. If you follow these metrics, you can see what is working and what isn’t--and adjust your content strategy accordingly.


What Is Information Architecture, and Why Does It Matter?

Posted by tom on Mar 31, 2015 7:16:08 PM

If your business sells products online, you likely--and rightly--see your website as a sales tool. However, it’s not as likely that you have a nuts-and-bolts understanding of the many overlapping systems that--when optimized--make your website as fine a sales tool as it can be.