Capturing the attention of potential customers (and keeping it) is an ongoing challenge for B2B marketers. With 88% of B2B marketers using content marketing these days, we see more content than ever. Which means, it is exponentially becoming harder and harder to beat that kind of competition. To stay competitive and win the eyes of your potentials, you should know what you are doing.
If you’re an online retailer there’s nothing more important to your future sales than making sure the data you’re presenting to consumers is both accurate and insightful. Without accurate SKU data and unique product content designed to assist your customer in the decision to buy, their online experience could be falling flat.
Shoppers want to shop before they buy
That’s because savvy Internet shoppers want to be able to navigate your site and obtain all the information needed to make their purchasing decision. When your customers face a less than stellar browsing experience, the frustration they feel can lead them away from your brand or site and on to the nearest competitor.
Since social media’s inception naysayers have been ringing its death knell. The problem is – for every Luddite ready to call it done, there were a million more people waiting to sign-up, which meant their end-of-days prognostications never proved out.
However, now with the recent downturn in social media stocks (read the article), investors made leery by memories of the dot-com pop appear to be worried that social sites are headed for a redo of 15 years ago with a bubble big enough to take out heavy hitters like Facebook, Twitter, and even the ever shelf-stable, LinkedIn.
If you Google “The three Rs of content marketing,” you’ll get a long list of results. The most common Rs are borrowed from that old familiar public awareness campaign to keep our planet healthy: reduce, reuse, recycle. These three words can be boiled down to a very common but very important concept: repurposing content. By all means, repurpose your content for different platforms and segments of your target market. But here we present to you the three Rs of content marketing that you must observe and measure to the best of your abilities as your business publishes relevant content. If you follow these metrics, you can see what is working and what isn’t--and adjust your content strategy accordingly.
If your business sells products online, you likely--and rightly--see your website as a sales tool. However, it’s not as likely that you have a nuts-and-bolts understanding of the many overlapping systems that--when optimized--make your website as fine a sales tool as it can be.
For companies that sell physical products online, SEO isn’t just nice to have--it’s essential to the success of their business. But online retailers of all sizes face the same problem: What do you do with a product page when that product is no longer available? According to Matt Cutts, the head of Google’s Webspam team, the answer depends on a few factors, including the number of product pages, your company resources, and the nature of your business.
Content curation is a vital component of almost every content marketing strategy. Out of the ceaseless stream of media, effective content curators select the best, most relevant content for their audience. However, the process does not end there.
At some point, every marketer must ask, “Why do we even need content, anyway?” (This question typically arises when waiting for content from a bad vendor, or observing the sub-par quality of that content.)
So much of content marketing really comes down to making a plan and sticking to it. Auditing your content is no different. It’s not a one-off project; it’s a vital piece of your content optimization cycle.